Portfolio
Creativity in Every Detail
Self Published
Book
Authoring and
Illustrating
This whimsical story tells of CJ's search for a new home. It has digital watercolor illustrations and blends creativity with storytelling.
Printed and
Digital Material
Brand Identity
and Promotion
Branches to Benches goal was to promote their new company through print advertising as well as social media promotion.
Comprehensive Design
Brand and Logo Development
Any Day Treats involved developing a unique logo and packaging for a brand whose target audience requires dietary restrictions.
Engaging Visual for a
Specific Container
Label Creation
Pickled Blossoms required an elegant label to help their unique product appeal to an audience of gourmet cooks.
Complete
Collection
Wedding
Invitations
This wedding collection for the happy couple was to portray a simple elegance. It had the option to include additional items such as monogrammed wine glasses.
Combining Color and Humor
Pet Treat Packaging
The directive for Pupperchips was to create packaging that contained an element of humor and had a view window for the customers to see the product.
Photography
and Layout
Themed
Cookbook
This Thanksgiving themed cookbook details a non-traditional complete meal with easy to read recipes and photo illustrations of the food.
Family
Friendly
Design
Stationary
Collection
Pet Vet required a family friendly letterhead and business card design. The objective was to reflect their passion as veterinarians and their commitment to their clients.
My Story
Welcome to my first, second career! As a dedicated
stay-at-home mom, I found joy and purpose in supporting my family, community, and schools. As a volunteer, children's program coordinator, and elementary school instructional assistant, I developed a deep love for helping others and bringing stories to life in creative ways. Now, I'm embarking on a new chapter - pursuing my passion for storytelling through visual and typographic design. Driven by kindness, dedication, and a love for connecting with people, I bring the same energy and commitment that earned me a leadership and merit scholarship and straight A's as I chart this exciting second career. I believe every design tells a story, and I'm ready to help tell yours with creativity, heart, and hard work.
My Process
A good plan makes for great design
The Client Brief
Creating a client brief involves gathering key details about the project, including the client's goals, target audience, brand identity, and desired outcomes. It serves as a clear roadmap, ensuring the design aligns with client's vision and objectives.
Research and Comps
Research for a graphic design project begins with identifying competitors and their practices. Comparables, such as design or industry standards are analyzed to identify strengths, gaps, and opportunities for differentiation.
Mind Maps and
Roughs
A mind map begins as any abstract thought connected to the project, then condensed to organize ideas, explore concepts, and develop a clear creative direction. Roughs that follow are quick drawn sketches that help serve as preliminary drafts, helping to refine ideas before moving on to final designs.
Iterations
Iterations allow for a design to be refined based on feedback and collaboration, ensuring that the final design is polished and effective.
Designing
Your Story
Together
